“Pick up your backpack and leave.” The head coach to the Thailand national football team made such a statement to the press following a professional meeting with The Football Association of Thailand (FAT) in late March. A plan to comprehensively develop Thai football in the long, middle and short term in the new era was devised in great detail. CEO Wittaya Laohakul is tasked with formulating development strategies for Thai teams while the head coach focuses merely on his work training his students.